Getting roofing leads isn’t as easy as it used to be. There are so many roofing companies popping up every day. One small town could have up to 50 roofing contractors. So how do you stay ahead and take the biggest piece of the pie? In this blog post I will go over 5 of the most effective ways to beat your competitors and take their leads for your company.
Let’s say your roofing company is out of Cambridge, MA. There are over 150 roofing contractors in the area, and about 30% of them are actively marketing themselves online. They try to do every possible thing under the sun to get ahead of the game:
-Search Engine Optimization
You are competing with 30 roofing companies who spend a sh$t load of money online every month. What do you do differently to differentiate yourself from others? Just keep in mind, even though these companies spend thousands of dollars on marketing, promoting their super-duper companies, it doesn’t mean that the majority of people who see their websites convert into leads.
In fact, 80% of marketing budgets are wasted. An average conversion rate for a decent roofing landing page is 7% So if your competitor – ASD Roofers, gets 50 visitors a day, only 2-3 of them will convert into leads. What does it mean for you? What it really means is that you can capture those visitors and convert as many of them as possible when they visit your website. After all, there is a reason why they left your competitor’s website without taking an action.
Here are a couple of reasons:
-Lack of value proposition
-Broken or too complicated website
-Missing pictures of their work
-No testimonial on website
-No reviews, on 3rd party websites such as Google
-No social media presence
-No mention about warranty
-No special offer
And much, much more…
“So what are the best 5 ways to beat my roofing competitors?” I am glad you asked.
Here they are:
You must know your competitor’s strengths and weaknesses. Take 2-3 hours, finding out who they are, what they do, what are their prices, their warranty etc. Fill out the quote form on their website, see how fast they will respond, give them a call see how fast they will pick their phones.
Your website should be clean and easy to understand, just keep in mind that your visitors are busy people, they don’t have time to figure out where to click to see the pictures or reviews. Make it simple for them, tell them what you want from them. Take a look at www.majorhomeimprovements.com they are doing a fantastic job! (Client of ours)
Many roofing contractors still underestimate the importance of having reviews, on 3rd party websites such as Google, Houzz, BBB, and many others. Roof installation isn’t cheap service, with that said, people want to be sure they are getting quality service and telling them you are the best won’t work. But if they Google your business name after visiting your website and see that you have hands full of positive reviews, they WILL pick up their phones and they WILL call you without a second thought. The more positive reviews you have, the more convinced a shopper will be. Take a look at this example below:
Now imagine you are looking for a roofing contractor. Which one of these would you call to?
I think we both know the answer. Major Home Improvements has 26 reviews and all of them are positive. Besides that, they do their best to make sure they reply to each review individually.
It is very simple and very effective. I do this all the time for my clients. If you have an AdWords campaign running or you have a PPC management company running your ads, ask if they bid on your competitor’s names. A lot times my clients get a phone call from someone who is trying to call competitors, but end up getting a quote from my client. It costs almost nothing, but boy so effective.
Did you know if you call a lead after 60 seconds of submitting the quote you can improve your conversion rate by 391%, and yet on only 1% of all leads get called in the first 60 seconds. Don’t give up on your leads, it takes time to reach them. If you are the first one to reach them, you win! Follow this simple follow-up process below and you will see dramatic revenue increase in your business.
If you follow these simple, yet very effective steps, you’ll be able to see positive changes in your business.